Project Methods and Success Factors

Iterative project approach

curexus employs an iterative approach when implementing CRM systems which is based on our experience in many successful CRM projects. The implementation process is divided into several phases, each of which is separated by an optimization phase. This increases employee acceptance significantly, supporting the quick and successful implementation of the CRM project.

Success factors when introducing CRM solutions

  • Intense in-depth preparation through the clear definition of the CRM strategy
  • Selection of the appropriate CRM software
  • Gradual implementation, and monitoring and securing the acceptance of all parties
  • Training of and intensive as well as continuous communication with employees
 

Motivation as a major key to success in CRM

"CRM software is only as good as the motivation of people using it. Continuous updating of customer-oriented business processes together with an intensive information culture is an important key to success for a profitable Customer Relationship Management."
Susan Pache, Geschäftsführende Gesellschafterin curexus GmbH